Privacy Policy

MiMA Forklift Australia Pty Ltd (ABN 66 690 591 952) operates the MiMA Australia website and is responsible for the personal information described in this policy. In this policy, “MiMA Australia”, “we”, “us” and “our” refer to MiMA Forklift Australia Pty Ltd.

This policy explains how we collect, hold, use and disclose personal information when you visit our website, submit an enquiry, apply to become a dealer, arrange a showroom visit, meet us at an event, purchase or discuss equipment, request support or otherwise interact with us.

We aim to manage personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.

This policy applies to personal information connected with our Australian website and business activities, including information about:

• customers, prospective customers and website visitors;
• dealers, distributor applicants, service partners and other business partners;
• suppliers, contractors, professional advisers and event contacts; and
• people who communicate with us on behalf of a company or organisation.

It does not govern the independent privacy practices of another MiMA entity, authorised dealer, external website or third-party platform.

Depending on your interaction with us, we may collect:

• Identity and contact details: name, job title, company, business email, telephone number, address, state or territory and communication preferences.
• Business and enquiry details: products of interest, load and application information, quotation requirements, dealer territory, current brands, service capability and messages you send us.
• Transaction and support records: quotations, orders, delivery information, invoices, service communications, warranty or parts enquiries and related correspondence.
• Event and showroom information: meeting details, attendance, business cards and follow-up notes.
• Website and technical information: IP address, browser and device type, approximate location, referring page, pages viewed, interactions, form-security data and website errors.
• Campaign and preference information: UTM parameters, referral source, advertising click identifiers and cookie or consent choices where applicable.

We usually collect information directly from you through website forms, email, telephone, meetings, showroom visits, events, quotations, orders and support communications.

We may also receive relevant business contact information from:

• MiMA group companies and authorised personnel;
• dealers, service partners, logistics providers and project partners;
• event organisers, referral partners and professional networks; or
• public company websites, business directories and other lawful public sources.

Where lawful and practicable, you may interact with us anonymously or using a pseudonym. This may not be possible where we need your identity to provide a quotation, arrange a visit, assess a dealer application, administer an order or provide support.

We may collect, hold, use and disclose personal information for purposes including:

• responding to enquiries and recommending a product or application direction;
• preparing quotations and coordinating orders, delivery, parts and after-sales matters;
• arranging meetings, events, demonstrations and showroom visits;
• assessing and managing dealer, supplier and business-partner relationships;
• coordinating technical questions with relevant MiMA engineering and manufacturing teams;
• operating, securing, troubleshooting and improving the website;
• measuring website and campaign performance where the relevant technology is enabled;
• sending permitted product, event or business communications and recording opt-out choices;
• meeting accounting, legal, insurance, safety and regulatory requirements; and
• protecting our legal rights, preventing misuse and managing disputes.

If a form marks information as required and you do not provide it, we may be unable to respond, prepare a quotation, assess an application or provide the requested service.

Our website may use cookies, pixels, tags, local storage and similar technologies for website operation, form security, preferences, analytics, embedded content and campaign measurement.

The technologies present depend on the active website configuration and the page you visit. Embedded services such as YouTube or Google Maps may process device and usage information under their own privacy terms. Read our Cookie Policy for categories, choices and the current technology register.

We do not sell personal information. We may disclose relevant information to:

• MiMA group companies: relevant engineering, manufacturing, sales and support teams where necessary to assess an application, configure equipment, prepare a quotation or provide support.
• Dealers and project partners: authorised dealers, service providers, installers, logistics providers or other partners involved in your request or delivery.
• Technology providers: website hosting, security, backup, email, form processing, CRM, analytics, advertising and IT support providers.
• Professional advisers: accountants, auditors, insurers, lawyers and other advisers.
• Authorities and transaction parties: regulators, courts, law-enforcement bodies or relevant parties to a lawful business transaction where required or permitted by law.

We seek to limit disclosures to information reasonably necessary for the relevant purpose.

MiMA operates internationally. Personal information connected with a technical enquiry, quotation, product configuration, order or support request may be disclosed to relevant MiMA companies and authorised personnel outside Australia, including in China.

Some cloud, communications, analytics and technology providers may also process information in other countries. Where applicable, we take reasonable steps required by Australian law before disclosing personal information to an overseas recipient. The countries involved can change with our providers and the needs of a particular project.

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and for related legal, tax, accounting, warranty, safety, insurance and dispute-resolution requirements.

Retention depends on the type of record and relationship. Enquiries that do not proceed are reviewed when no longer current; customer, order, service and warranty records may be retained for longer periods required by law or legitimate business needs. When information is no longer required, we take reasonable steps to delete, destroy or de-identify it, subject to backup and legal-hold requirements.

We use reasonable administrative, technical and physical measures designed to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Measures may include access controls, authentication, encrypted transport, backups, updates, anti-spam controls, staff confidentiality and service-provider restrictions.

No internet transmission or storage system is completely secure. Please avoid sending confidential commercial information through a general website form. If a suspected data breach occurs, we will assess it and make notifications required by the Notifiable Data Breaches scheme or other applicable law.

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading. We may need reasonable information to verify your identity or authority before acting on a request.

Australian privacy rights are subject to legal conditions and exceptions. If we cannot provide access or make a requested correction, we will explain the reason where required.

To make a request or privacy complaint, email info@mimaforklift.com.au with enough detail for us to understand and investigate the matter. Please contact us first and allow a reasonable opportunity to respond. If your complaint is not resolved and the Privacy Act applies, you may be able to contact the Office of the Australian Information Commissioner.

We may send relevant business communications about MiMA products, services, events or solutions where permitted by law. Commercial electronic messages will identify the sender and include a functional unsubscribe method as required by the Spam Act 2003 (Cth).

You may opt out at any time using the unsubscribe method in a message or by emailing info@mimaforklift.com.au. We may retain limited suppression information so that we can respect your choice. Opting out of marketing does not stop operational messages needed to respond to an enquiry, administer an order or provide requested support.

Our website and services are intended for businesses and are not directed to children. We do not knowingly ask children to provide personal information through our general website forms. If you believe a child has provided information to us, contact us so that we can review the circumstances and take appropriate action.

Our website may contain links to or embeds from services operated by third parties, including video, map, social-media and other external platforms. Those parties may collect information under their own privacy policies. We do not control their independent websites or information-handling practices.

We may update this policy when our website, providers, business practices or legal obligations change. The latest version will be published on this page with a revised “Last updated” date.